Your business is ready to become more than an idea.
You know there is something meaningful inside you—a business, body of work, or vision that wants to be brought into the world.
But translating that vision into clear offers, compelling words, a cohesive brand, a professional website, and a confident launch can feel overwhelming.
The Brand Wild gives you a path.
Over four months, you will be guided through the process of defining your business, creating a brand with soul, building your own website, developing your personal presence, and launching your work with clarity.
You will not be handed a pile of lessons and left to figure it out alone. You will receive mentorship, practical instruction, personal feedback, creative direction, accountability, and the support of a small pack building alongside you.
By the end, you will have more than a beautiful brand.
You will have a business that knows who it is, who it serves, what it offers, and how to call its people home.
The Brand Wild is an immersive four-month mentorship for rural entrepreneurs, creatives, service providers, and mission-driven founders who are ready to turn their vision into a clear, recognizable, and launch-ready business.
Over four months, participants will define their business, uncover the essence of their brand, develop their messaging and visual identity, build their own professional website, create a personal brand and social media strategy, and confidently launch their work into the world.
This is a guided process of bringing an entire business ecosystem to life—with strategy, creativity, practical education, accountability, and personalized support.
By the end, participants will have a real brand, a functioning website that they know how to manage, a clear marketing strategy, and a business they are ready to release into the wild.
This is for you if you have:
A powerful idea, but no clear direction
Branding that feels inconsistent or incomplete
A website you avoid creating or are embarrassed to share
Too many ideas and no organized offer
Confusion about what to post
Fear of being visible
Uncertainty about pricing, messaging, or launching
A business that exists mostly in your head
Your take aways from committing:
A clear business foundation and direction
A defined audience and signature offer
A distinctive brand essence and visual identity
Clear messaging and brand voice
A completed, functional website
A personal-brand strategy
A manageable social-media plan
A thoughtful launch campaign
Greater confidence as the face and leader of their business
A practical plan for their next 90 days
Four-Month Curriculum
Month One: Find Your Roots
Business clarity, positioning, and brand essence
Before we design how your business looks, we clarify what it stands for.
Participants will explore the deeper roots of their business: the vision, values, audience, purpose, offers, positioning, and story. This month turns scattered ideas into a grounded business foundation.
Topics include:
Business vision and long-term direction
Mission, values, and guiding principles
Identifying the ideal client
Understanding the problem the business solves
Business positioning and differentiation
Developing a core offer
Customer journey
Pricing foundations
Brand personality and archetype
Personal story and founder narrative
Defining the emotional experience of the brand
Creating a brand essence statement
Month-one deliverables
Business foundation workbook
Ideal-client profile
Core offer outline
Mission and positioning statements
Brand values
Brand essence statement
Founder-story framework
Initial pricing and customer journey
Month Two: Give It a Voice and a Being
Messaging, storytelling, and visual identity
This is where the business begins to feel real.
Participants will learn how to communicate what they do in a way that is clear, memorable, and emotionally resonant. They will also develop a cohesive visual direction that reflects the soul of their business.
Topics include:
Brand voice and tone
Writing a clear one-line business description
Tagline development
Story-based messaging
Website messaging foundations
Creating a visual mood board
Color palette and typography
Logo direction
Photography and visual storytelling
Developing a cohesive visual system
Using Canva confidently
Creating foundational brand assets
Month-two deliverables
Brand voice guide
Core messaging framework
Tagline or signature phrase
Brand story
Visual mood board
Color and typography selections
Primary logo or wordmark direction
Mini brand guide
Branded Canva templates
The participant will decide if they would like to create their own logo, or if they would like it professionally designed by Song Dog Media as a premium inclusion.
Month Three: Build Your Digital Home
Website strategy, copy, and guided development
Participants will build their own website with Song Dog Media’s instruction, feedback, and technical support.
The goal is to help them create a beautiful, strategic website they understand, control, and can confidently maintain.
Topics include:
Choosing a website platform
Purchasing a domain
Website structure and navigation
Mapping the customer journey
Writing effective website copy
Designing a homepage
Creating an About page
Presenting services and offers
Calls to action
Contact forms and lead capture
Email-list integration
Mobile optimization
Basic SEO
Accessibility and usability
Website policies and basic launch requirements
Testing the customer experience
Month-three deliverables
Website strategy map
Website page outline
Homepage copy
About-page copy
Services or offers page
Contact or inquiry page
One optional page, such as Portfolio, Shop, Events, or Resources
Email opt-in
Functional mobile-friendly website
Website launch checklist
Month Four: Call In Your Pack
Personal brand, social media, marketing, and launch
The final month prepares participants to step out from behind the business and confidently introduce it to the world.
They will create a realistic visibility strategy based on their personality, capacity, audience, and goals—not an exhausting content treadmill.
Topics include:
Building a personal brand
Becoming the face of the business
Establishing content pillars
Choosing the right marketing channels
Social-media profile optimization
Creating content with purpose
Photography and video basics
Calls to action
Growing an email list
Building a simple lead magnet
Launch campaign planning
Launch emails and social content
Selling without losing authenticity
Launch anxiety and visibility
Creating a sustainable 90-day marketing plan
Reviewing launch results
Month-four deliverables
Personal-brand statement
Three to five content pillars
Optimized social profiles
Thirty-day content plan
Launch timeline
Launch email sequence
Social launch campaign
Lead-magnet concept
Ninety-day growth plan
Public business and website launch
Program Experience
Four-month program
One weekly 90-minute group mentorship call
Two private 60-minute strategy sessions per participant
One monthly website co-working session
One monthly social-media/content lab
Private group community
Voice or text support between calls, Monday through Thursday
Personalized feedback on brand, copy, website, and launch materials
Recorded lessons and demonstrations
Templates, checklists, and workbooks
Final website and launch review
Guest experts where appropriate
Potential guest sessions could include:
Business bookkeeping and taxes
Professional photography
Legal foundations
Email marketing
Search Engine Optimization
Nervous-system support for visibility
What Is Included
Each participant receives:
Approximately 16 live group coaching sessions
Two private coaching sessions
Four website co-working labs
Four content and marketing labs
Complete brand-development workbook
Website planning and copy templates
Guided website-building tutorials
Brand and messaging feedback
Website reviews
Launch strategy and materials
Private support
Lifetime access to core course materials
Four months of direct accountability
