Your business is ready to become more than an idea.

You know there is something meaningful inside you—a business, body of work, or vision that wants to be brought into the world.

But translating that vision into clear offers, compelling words, a cohesive brand, a professional website, and a confident launch can feel overwhelming.

The Brand Wild gives you a path.

Over four months, you will be guided through the process of defining your business, creating a brand with soul, building your own website, developing your personal presence, and launching your work with clarity.

You will not be handed a pile of lessons and left to figure it out alone. You will receive mentorship, practical instruction, personal feedback, creative direction, accountability, and the support of a small pack building alongside you.

By the end, you will have more than a beautiful brand.

You will have a business that knows who it is, who it serves, what it offers, and how to call its people home.

The Brand Wild is an immersive four-month mentorship for rural entrepreneurs, creatives, service providers, and mission-driven founders who are ready to turn their vision into a clear, recognizable, and launch-ready business.

Over four months, participants will define their business, uncover the essence of their brand, develop their messaging and visual identity, build their own professional website, create a personal brand and social media strategy, and confidently launch their work into the world.

This is a guided process of bringing an entire business ecosystem to life—with strategy, creativity, practical education, accountability, and personalized support.

By the end, participants will have a real brand, a functioning website that they know how to manage, a clear marketing strategy, and a business they are ready to release into the wild.

This is for you if you have:

  • A powerful idea, but no clear direction

  • Branding that feels inconsistent or incomplete

  • A website you avoid creating or are embarrassed to share

  • Too many ideas and no organized offer

  • Confusion about what to post

  • Fear of being visible

  • Uncertainty about pricing, messaging, or launching

  • A business that exists mostly in your head

Your take aways from committing:

  • A clear business foundation and direction

  • A defined audience and signature offer

  • A distinctive brand essence and visual identity

  • Clear messaging and brand voice

  • A completed, functional website

  • A personal-brand strategy

  • A manageable social-media plan

  • A thoughtful launch campaign

  • Greater confidence as the face and leader of their business

  • A practical plan for their next 90 days

Four-Month Curriculum

  • Business clarity, positioning, and brand essence

    Before we design how your business looks, we clarify what it stands for.

    Participants will explore the deeper roots of their business: the vision, values, audience, purpose, offers, positioning, and story. This month turns scattered ideas into a grounded business foundation.

    Topics include:

    • Business vision and long-term direction

    • Mission, values, and guiding principles

    • Identifying the ideal client

    • Understanding the problem the business solves

    • Business positioning and differentiation

    • Developing a core offer

    • Customer journey

    • Pricing foundations

    • Brand personality and archetype

    • Personal story and founder narrative

    • Defining the emotional experience of the brand

    • Creating a brand essence statement

    Month-one deliverables

    • Business foundation workbook

    • Ideal-client profile

    • Core offer outline

    • Mission and positioning statements

    • Brand values

    • Brand essence statement

    • Founder-story framework

    • Initial pricing and customer journey

  • Messaging, storytelling, and visual identity

    This is where the business begins to feel real.

    Participants will learn how to communicate what they do in a way that is clear, memorable, and emotionally resonant. They will also develop a cohesive visual direction that reflects the soul of their business.

    Topics include:

    • Brand voice and tone

    • Writing a clear one-line business description

    • Tagline development

    • Story-based messaging

    • Website messaging foundations

    • Creating a visual mood board

    • Color palette and typography

    • Logo direction

    • Photography and visual storytelling

    • Developing a cohesive visual system

    • Using Canva confidently

    • Creating foundational brand assets

    Month-two deliverables

    • Brand voice guide

    • Core messaging framework

    • Tagline or signature phrase

    • Brand story

    • Visual mood board

    • Color and typography selections

    • Primary logo or wordmark direction

    • Mini brand guide

    • Branded Canva templates

    The participant will decide if they would like to create their own logo, or if they would like it professionally designed by Song Dog Media as a premium inclusion.

  • Website strategy, copy, and guided development

    Participants will build their own website with Song Dog Media’s instruction, feedback, and technical support.

    The goal is to help them create a beautiful, strategic website they understand, control, and can confidently maintain.

    Topics include:

    • Choosing a website platform

    • Purchasing a domain

    • Website structure and navigation

    • Mapping the customer journey

    • Writing effective website copy

    • Designing a homepage

    • Creating an About page

    • Presenting services and offers

    • Calls to action

    • Contact forms and lead capture

    • Email-list integration

    • Mobile optimization

    • Basic SEO

    • Accessibility and usability

    • Website policies and basic launch requirements

    • Testing the customer experience

    Month-three deliverables

    • Website strategy map

    • Website page outline

    • Homepage copy

    • About-page copy

    • Services or offers page

    • Contact or inquiry page

    • One optional page, such as Portfolio, Shop, Events, or Resources

    • Email opt-in

    • Functional mobile-friendly website

    • Website launch checklist

  • Personal brand, social media, marketing, and launch

    The final month prepares participants to step out from behind the business and confidently introduce it to the world.

    They will create a realistic visibility strategy based on their personality, capacity, audience, and goals—not an exhausting content treadmill.

    Topics include:

    • Building a personal brand

    • Becoming the face of the business

    • Establishing content pillars

    • Choosing the right marketing channels

    • Social-media profile optimization

    • Creating content with purpose

    • Photography and video basics

    • Calls to action

    • Growing an email list

    • Building a simple lead magnet

    • Launch campaign planning

    • Launch emails and social content

    • Selling without losing authenticity

    • Launch anxiety and visibility

    • Creating a sustainable 90-day marketing plan

    • Reviewing launch results

    Month-four deliverables

    • Personal-brand statement

    • Three to five content pillars

    • Optimized social profiles

    • Thirty-day content plan

    • Launch timeline

    • Launch email sequence

    • Social launch campaign

    • Lead-magnet concept

    • Ninety-day growth plan

    • Public business and website launch

Program Experience

  • Four-month program

  • One weekly 60-minute group mentorship call

  • Two private 60-minute strategy sessions per participant

  • One monthly website co-working session

  • One monthly social-media/content lab

  • Voice or text support between calls, Monday through Thursday

  • Personalized feedback on brand, copy, website, and launch materials

  • Final website and launch review

What Is Included

Each participant receives:

  • Approximately 16 live group coaching sessions

  • Two private coaching sessions

  • Four website co-working labs

  • Four content and marketing labs

  • Guided website-building tutorials

  • Brand and messaging feedback

  • Website reviews

  • Launch strategy and materials

  • Four months of direct accountability

Book a Discovery Call with me to see if this is a good fit for you!

HOWL AT US